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Whats up, I just hopped over on your web site by way of StumbleUpon. Superdrug is currently the United Kingdom's fastest growing health and beauty retailer, more than doubling its profit in Besides health and beauty products, the company also have pharmacies with consultation rooms in over stores, and a further 19 contain nurse clinics. It maintains links with its sister companies also owned by A.
InSuperdrug was incorporated under the name of Leading Supermarkets Limited by the Goldstein brothers in London, both of whom had experience working in the grocery retail industry. Later that year the business adopted the present name. Bythere was a total of three stores trading, Putney, Croydon and Streatham, also in the same year Superdrug acquired its first distribution centre, which was situated in Wimbledon. This particular distribution centre closed in Julyand the southern distribution operation moved to Dunstable, although the head office remains in Croydon.
The northern distribution operates from Pontefract. Inthe business was floated on London's Unlisted Securities Market stock market. In JanuarySuperdrug acquired Tip-Top, a discount drugstore chain which had a large presence in the north of England and Scotlandand Share Drug Stores plc, a southern based chain.
These acquisitions and a continually aggressive expansion programme saw the chain grow to six hundred outlets throughout the United Kingdom. Superdrug continued to grow over the next 8 years, increasing profitability and market share. This led to a marked increase in prices in order to fund a higher cost base, and left the chain vulnerable to attack from new discount chains, such as Savers and Wilkinsonwho were rapidly expanding at the time and the supermarkets such as Tesco and Asdawho were growing their presence in the high margin non food sector.
Facing increasing pressure from supermarkets and new discount chains, in JulySuperdrug was sold to Kruidvata drugstore operator from continental Europe, to allow Kingfisher to focus on its DIY and electrical chains. Subsequently, several of Superdrug's smaller stores were converted into Savers, and approximately three hundred Savers stores were converted into branches of Superdrug. In AprilSuperdrug entered the Republic of Irelandand began rolling out its "next generation" stores, the first of which opened in Uxbridge.
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These focused on cosmetics and fragrance above all else and used plasma screens throughout the store. Superdrug announced their intention to create more next generation stores in In FebruarySuperdrug became a BUAV approved retailer,  joining several other high street chains in pledging its own brand products will be free from animal testing. All Superdrug own label products carry the leaping bunny cruelty free logo.
This does not, however, cover products made by other brands sold in the store. DuringSuperdrug went into partnership with sister company The Perfume Shop by trialling shop in shop concessions. In FebruarySuperdrug went into partnership with Pro Skin Clinics, which has enabled Superdrug to offer specialist skincare clinics instore. Treatments on offer range from laser hair removal to facials.
Superdrug planned to have fifty clinics by the end ofstarting with stores on Kensington High Street and Oxford Streetand then concentrating on recently refurbished stores.
The brand offers both skin care and makeup, and was launched during January to Februaryaccompanied by a multimillion-pound advertising campaign including television advertising, magazine promotion, blogger reviews and a pop up tour around the United Kingdom's largest shopping centres.
Superdrug's Dare Magazine underwent a major makeover, to bring it in line with the companies "Take Another Look" Campaign. The Magazine is distributed instore and on the street's of London for free.
On 10 FebruarySuperdrug announced that the magazine would be the first customer magazine to use digital watermarking technology.
Readers will be able to use their smartphone to view interactive video content, and access exclusive news and tips by scanning digital watermarks, embedded in the magazine.
On 11 MaySuperdrug launched their first reward card called, The Beautycard. On 27 MaySuperdrug announced they had signed up one million customers to its loyalty card scheme. InSuperdrug adapted their loyalty card in order to appeal to more of a mass market, renaming it Health and Beautycard.